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Kontext

Digital Transformation Readiness

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$10,000,000

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35%

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Industry

Software

Company Size

6-10

Patent

No

Location

Sydney, NSW, Australia

Languages

English

Website URL​

Companies need to transform digitally to survive and evolve.

Kontext has developed a platform that provides business consulting to guide companies through the planning and execution of digital marketing programs.

It is an effective learning-by-doing method to support users kick-starting digital initiatives and to ensure the right digital foundations are in place.

The Vision

To be the world’s leading platform for business transformation.

The Product

The Kontext platform is a virtual digital adviser that guides companies through business transformations to keep up with the market and evolve by up-skilling their employees in a new contextual way. 

The platform comes with a full digital marketing library of the most common best practices and procedures based on a proven methodology that can be personalised and customised to translate a digital strategy into an actionable roadmap.

Overview

Companies need to transform digitally to survive and evolve.

Kontext has developed a platform that provides business consulting to guide companies through the planning and execution of digital marketing programs.

It is an effective learning-by-doing method to support users kick-starting digital initiatives and to ensure the right digital foundations are in place.

The Vision

To be the world’s leading platform for business transformation.

The Product

The Kontext platform is a virtual digital adviser that guides companies through business transformations to keep up with the market and evolve by up-skilling their employees in a new contextual way. 

The platform comes with a full digital marketing library of the most common best practices and procedures based on a proven methodology that can be personalised and customised to translate a digital strategy into an actionable roadmap.

The Team

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The Market

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Problem & Solution

1. Lack of Digital Literacy:
Companies fail at Digital Transformation due to the lack of in-house expertise on processes, procedures, competencies, and how best to utilise and adopt the new technology into the business.

Kontext Platform: The platform comes with an integrated library of the most common best practices and procedures based on a proven methodology that can be personalised and customised to address company’s digital strategy and goals. Users will learn and understand more along the journey as the knowledge they need is at their fingertips.

2. Lack of Time and Budget:
Efficient use of time and budget is critical for companies, and quick ROI is essential. Companies require a way to train staff, maintain knowledge and increase competency and capability at the same time.

Kontext Platform: Users can kick-start digital initiatives immediately. Our method increases internal empowerment and motivation, ensuring a quick ROI and building in-house capability. External consulting services can be reduced.

3. Loss of Intellectual Property (IP):
The internal experience of digital programs is lost through a lack of knowledge management, up-skilling and cross-skilling due to organisation restructures or loss of employees.

Kontext Platform: The platform is a CoE (Center of Excellence). It builds consensus towards a digital initiative within a company. All knowledge, initiatives, program steps, processes, and procedures will be captured in the platform. The platform will boost in-house digital competencies and ensure that all involved employees will be stepping up to take responsibility in ways that they may have been reluctant to before.

4. Unclear Measurement of Success:
Companies struggle to measure the effectiveness and maturity of their digital initiatives.

Kontext Platform: Users can plan and measure their digital marketing KPIs. The platform assures you to keep track of the key elements of your defined metrics, and you can verify the success of program goals.

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